Archive for November, 2007

Friday, November 30th, 2007

iPhone interview interrupted by Apple

In my career I’ve never interrupted a taped interview. Below is footage of an interview with Apple in UK that was interrupted by the PR reps.

Inside PR podcast discussion of this is concentrating on the need for better preparation prior to the interview. How would you handle this situation — where your interviewee is [...]

No Comments » - Posted in general by Sandra Fernandez

Thursday, November 22nd, 2007

Happy Thanksgiving

I am thankful for my family and friends (old and new).I am thankful for all the wonderful things that have happened this year.I am thankful for the opportunity to grow and learn that has resulted from all the challenging things that have happened this year.I am thankful for the great food we will have tomorrow, [...]

No Comments » - Posted in general by Sandra Fernandez

Tuesday, November 13th, 2007

great advice

I got a piece of great advice via Twitter today, from Sheila Scarborough:

@sandrafdzh, best advice I’d give to anyone: figure out what you love (may be more than 1 thing) then figure out how to make $$ at it.
[...]

No Comments » - Posted in general by Sandra Fernandez

Friday, November 9th, 2007

providing “no comment” to the press

Never, under any circumstances, utter the words “no comment” to a member of the media.
Let me repeat: never, ever, in any situation, are you to say the words “no comment” to a reporter, cameraperson, or other member of the working media (or blogosphere).
Clear?
There are variations you can use, depending on the situation. They mean the [...]

No Comments » - Posted in general by Sandra Fernandez